@_thatdataguy · thatdataguy.co
That Data Guy™
Where process replaces thinking.
The architecture behind the joke.
Beyond the satire
I fix the problems I joke about.
Data & AI consulting for teams stuck in the loops these videos roast.
Modern companies run on process, meetings, and Excel files called FINAL_v3_REAL_FINAL.xlsx.
Objectives get set in January. Nobody checks them until December.
Requirements are optional. Credit is not.
This channel documents the reality. Without commentary.
Because none is needed.
Sponsored work, done properly.
For products the audience actually uses.
Each of these brands ran a full partnership with the channel — sponsored video, feedback analysis, and a performance report. Built into the format the audience already watches.
New starters never read the onboarding docs.
So surface them the moment they open the tool.
WingMarq is the tool I built after years of watching brilliant onboarding docs sit unread. It surfaces the guides you already have — Notion, SharePoint, Scribe, anything with a URL — right inside the tools your new starters open on day one. No migration. No new content.
- ✓Uses the docs you already have — Notion, SharePoint, Scribe. No migration.
- ✓Reads page URLs, not content — IT-friendly, deploys via Chrome & Edge group policy.
- ✓Built for the first 90 days — free plan, no credit card.
Actually useful.
Unlike the last all-hands.
Free guides, build walkthroughs, and tools for people who work in data and have stopped pretending otherwise.
Corporate Data Anti-Patterns
The gaps between what managers believe and what is actually true. 10 patterns, the psychology, and a practical fix for each one. Free 13-page guide.
Free DownloadPower BI DAX Cheat Sheet
The patterns that actually ship — CALCULATE, time intelligence, filter context — plus the one setup tip nobody tells you. Free, printable.
Free DownloadOnboarding, Where They Work
Your onboarding docs already exist — new starters just can't find them. WingMarq surfaces them the moment they open the tool. No migration. No new content.
via WingMarqLimited Objects.
Items of limited practical value. Released in controlled batches.
Batch 3 is now live. It will not be restocked.
FINAL_v4_REAL_FINAL.xlsx Travel Mug (25oz)
25oz travel mug
For anyone who’s ever renamed a file and meant it.
Free shipping to UK, US & EU
FINAL_v3_REAL_FINAL.xlsx Mug (12oz)
12oz enamel mug
The desk-bound sibling. Same naming sins, smaller footprint.
Free shipping to UK, US & EU
Join the Data Culture
Occasional drops. No schedule. No noise.
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The videos are satire.
The problems are real.
I also fix them.
Two ways to work with me beyond the feed:
Clarity — data & AI consulting at jrdata.solutions. Partnerships — sponsored video for products the audience uses.
Corporate reality.
30 seconds at a time.
Power BI reports nobody asked for. AI in everything. Meetings about meetings. We document it all.
“Can we keep a copy in Excel?” — “In case I panic.”
“Can we put AI on this?” — “Improve what?” — “The uncertainty.”
“We should add AI to this.” — “But AI figured that out, won’t it?”
“It’s saved in Teams.” — “Teams isn’t storage.”
“Can we export this to Excel?” — “In Excel, I can scroll.”
The whole system secretly runs through Karen.